Today’s leading PR practitioners employ more than traditional methods in the new-media world. Online communication, viral marketing, and wireless technology have forever changed how information is shared. With the advent of social media, consumers have become an integral part of the media mix, chatting up products, or insulting them on various social platforms. Friends, acquaintances and strangers all now talk and share ideas and experiences.
To understand just how essential Public Relations is to today’s business, consider the following statistics:
- 78% of consumers who responded to a survey said that they explicitly trust peer recommendations, while only 14% of them said that they trusted advertising
- 41% of surveyed companies said that they experienced a single negative reputation event that resulted in a loss of brand value, revenue or both
- A one-star rating hike on a service like Yelp can equate to between a 5% and a 9% rise in revenue in the restaurant sector in particular
- 74% of consumers said that they actively depend on social media to help guide their purchases
In many ways, Public Relations and marketing are two sides of the same coin. Marketing is all about building and establishing relationships built on trust and value with your audience. The right PR strategy will help you preserve that relationship, for now and for all time.
Re-Defining Your Active PR Strategy for a New Era
The Harris + Partners’ expertise brings fresh, creative thinking to these new social platforms, as well as the more traditional forms of Public Relations. We help our clients position their products and services to highly specialized audience segments that influence a purchase. We help our consumer brand clients maintain a positive brand image in a sea of culture, trend and opinion. For either sector, B2B or B2C, we will build and implement a Public Relations strategy that covers you from every angle.
When Public Relations is accounted for in your larger marketing efforts, you’re gaining a superior level of control and visibility over your relationship with your audience than ever before. You’re finding out more information about what people like and what they don’t like and, more importantly, you’re using that actionable data to your advantage to make the right decisions for the right people at the right time whenever you have an interaction with a customer.
The Harris & Partners Approach
Every organization is a little bit different, which is why there is no “one size fits all” approach to Public Relations. As Public Relations specialists, we understand how important PR is not only to achieving your marketing goals, but to your long-term success. We’ve got years of experience in PR marketing under our belts and have worked with clients in industries like retail, consumer packaged goods, hospitality, financial services and more.
To find out more about our abilities and accomplishments as a PR firm, or to learn more about what we can do for your PR strategy in general, please don’t delay – contact Harris & Partners today.