Harris & Partners has amassed a room full of awards for our creative work. And while we’re proud that our advertising wins awards, we’re mindful of the fact that our work is meant, first and foremost, to sell something.
This makes us even more proud of the fact that our creative consistently delivers the results we expect – from increased sales to decreased acquisition costs to improved brand awareness.
As media channels and consumer behaviors change, it has become even more important for marketers to understand the ROI across all of their work. However, even as more data becomes available, turning information into actionable insight continues to be an elusive process. That’s because calculating marketing ROI is not merely a matter of figuring cost against return. It is a complex, interconnected system that requires multiple, simultaneous inputs and considerations.